Today, the Russian market of washing machines is quite extensive. It takes into account the capabilities and requirements of different consumer groups. All washing machines can be divided into categories: by price, dimensions, functionality, design and manufacturers of washing machines.
The Russian market of washing machines is represented by both foreign and domestic manufacturers of washing machines.
The range of Western models is represented by more than twenty manufacturers.
Domestic manufacturers are represented by a much smaller number of brands (four to five). There are among them those who can be called veterans of the domestic market of washing machines. But there were also small-sized washing machines. On the one hand, the advantages of the machine are in its compactness, but this is also a minus for a small amount of loading.
In washing machines from Russian manufacturers of washing machines, mechanical control prevails, which provides only a minimum set of functions. At the same time, the advantages of such machines are that they are easy to operate and accessible to a wide class of consumers.
Manufacturers of washing machines, both Russian and foreign, can be divided into price categories.
The cost of a washing machine is most often formed based not only on the quality of the product, but also focuses on the social level of the end consumer. For example, some manufacturers of washing machines represent only expensive brands that are intended for people of a certain social status. Even if you compare these models with other cars, their general characteristics may well coincide, but in the case of cars of expensive brands, the image is of great importance - this is the technique of respectable people without material problems.
As for new technologies, then, of course, first of all they are introduced in high-level models, and only after a while they begin to be used in more affordable brands.
Manufacturers of washing machines, which occupy the middle and low price categories, are forced to first work on product quality, postponing image issues for the future.
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April 25, 2024 16:50:11 +0300 GMT
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